PepsiCo’s 7up existed in multiple regions around the world. Each region had its own logo and its own visual interpretation of refreshment. The brand had lost its unique voice and was indistinguishable from many other sodas.
The new design distills and evolves the brand's most recognizable graphic elements. It establishes 7up as true, authentic, and original. The logo is fresh and confident. The packaging is deliberately simple to reflect the natural taste profile: just lemon, lime, and bubbles.
The award-winning design was honored by Graphic Design USA and Creativity International.