This is Procter & Gamble’s very first product: forever changing the way we think about products, brand design, marketing and advertising. Pure, clean and simple. That is what the brand promised in the late 19th century. And that is what the brand delivers today.

The new design is a contemporary expression spearheading a bold relaunch of those exact same values. Bright, simple graphics ensure the product is always confident and remains an iconic presence in the aisle.