This amazing low-profile brand was originally created for people with specific dietary needs. The waffles and pancakes provide more nutrition than most other brands. As consumers become more health conscious, this brand has become relevant to a broader family audience.
Therefore, the new brand logo is designed to be sunny, optimistic, and family friendly. The wholesome nutritional benefits are still incredibly important. So while they remain front and center, they are balanced with appetite appeal and more obvious flavor cues.
Great nutrition and awesome taste. What’s not to like?