How do you introduce a new flavor and a totally new product form at the same time—all without diluting the power of the Snickers brand?

This product from Snickers demanded its own unique color to set it apart. The bright yellow identifies the new peanut butter flavor, and it adds excitement and vitality to the Snickers brand portfolio.

Similarly, the new “squared” format required it’s own identity. This was achieved by creating a cubic graphic device that wraps around a photograph of this new square chocolate. The graphic was then introduced as a background texture across the entire package design.