Food culture has dramatically changed since Campbell’s first soup flavor (tomato) was introduced in 1897. This iconic brand now offers over 250 flavors.
The redesign of the condensed soup labels builds in photography appealing to appetites and easy-to-read flavor names—all while retaining the classic red and white graphics. Moreover, the new in-store merchandising units totally transform the supermarket shelves and make it much easier to find what you are looking for.
And what about the original label immortalized by Andy Warhol? When one little can of tomato soup becomes an international pop icon, it’s best to leave it well alone for future generations to enjoy.