Customers trusted this iconic brand name, but were often unaware of their diverse product portfolio. All sold under one roof, there was a real need to distinguish the many types of paint and varnish. The new packaging designs clearly identify each product to ensure the right choice for every job.
Natura: Overtly natural and airy graphics support the promise to be gentle on the environment, zero volatile organic compounds (VOC), as well as asthma- and allergy-friendly.
Regal Select: The classic, premium label with a unique color background for every paint finish makes it easier for contractors to find what they need.
Arborcoat: Tree bark texture suggests tough, outdoor, wood protection for this line of exterior, scuff resistant wood stains.
The packaging for Natura received an American Graphic Design Award from Graphic Design USA.