These chocolates are handcrafted in small batches at Russell Stover's own chocolatier facilities.
When a beloved brand becomes so familiar and widely distributed, it is important to remember and celebrate the product’s special attributes.
The new design evolves every graphic component of the brand: the logo, ribbon and photography. Each was developed to fully express the brand’s quality and freshness.
For example, the new photography showcases the special hand finishes of each chocolate. The logo’s script feels friendly and relaxed. The ribbon detail is used to help identify each collection and promote the idea of gift giving.