There are many fragranced dryer sheets on the market, but Bounce offers more than fragrance. So P&G needed to clarify these points of difference.

A fresh updated logo, breezy outdoor imagery, and clear messaging focuses on their unique 4-in-1 benefits: static control, freshness, softening, and help with reducing fabric wrinkles.

The messaging is designed to be a self-contained graphic that can easily be repurposed for use in other media.